Web Survey Bibliography
One of the benefits of web-based research is the capacity to deliver video content directly to individual survey participants. However, yet to be investigated is whether the participant demographic and attitudinal characteristics are distorted when respondents are asked to view and respond to videos on their personal computers. To address this question, this research paper focuses on two potential types of selection bias introduced into web-based studies with video content: (1) that resulting from respondents’ differential ability to view videos; and (2) that resulting from demographic and motivational influences of adequate exposure to video content. Through a secondary analysis of two studies focusing on adult cigarette smokers living in the United States, this research paper investigates whether the ability to view videos differs between demographic groups, whether respondents who do not view videos for their full duration differ from those who view videos for an appropriate amount of time, and whether video characteristics influenced this relationship. Results show that age, education, sex, household internet access, and work status influence the likelihood of a respondent reporting an inability to view videos. In addition, age, employment status, and congeniality of and interest in issue topic affect adequate video viewing times. These outcomes suggest that although web-based studies offer many advantages, the inclusion of videos within these surveys has the potential to undermine the accuracy of study findings and distort the representative nature of the study sample. Recommendations for minimizing potential distortions are presented.
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Web survey bibliography (4086)
- Social Media, Sociality, and Survey Research; 2013; Hill, C., Dean, E., Murphy, J.
- Hunting for healthy new ideas: Experiences in global online qualitative; 2013; Mabey, M., Ziffer, J.
- Comparison of US Panel Vendors for Online Surveys; 2013; Cella, D., Craig, B. M., Hays, R. D., Pickard, A. S., Reeve, B. B., Revicki, D. A.
- Web Social Science: Concepts, Data and Tools for Social Scientists in the Digital Age; 2013; Ackland, R.
- Recruitment of Sex Buyers: A Comparison of the Efficacy of Conventional and Computer Network-Based Approaches...; 2013; Kolar, K., Atchison, C.
- The Digital Divide in Europe; 2013; Zillien, N.; Marr, M.
- Use of Web and Phone Survey Modes to Gather Data From Adults About Their Young Adult Children: An Evaluation...; 2013; Abbott, R. D.; Fleming, C. B.; Marchesini, G.; Elgin, J.; Haggerty, K. P.; Woodward, D.; Catalano, R...
- Postal recruitment into a longitudinal online panel survey. The effects of different number of reminder...; 2013; Martinsson, J.
- Investigation of background acoustical effect on online surveys: A case study of a farmers' market...; 2013; Tang, Xi.
- The world in 2013. ICT facts and figures; 2013
- The Recruitment of the Access Panel of German Official Statistics from a Large Survey in 2006: Empirical...; 2013; Amarov, B.; Rendtel, U.
- Effects of Gamification on Participation and Data Quality in a Real-World Market Research Domain ; 2013; Cechanowicz, J., Gutwin, C., Brownell, B., Goodfellow, L.
- Migraine and pregnancy: an internet survey; 2013; Allais, G. et al.
- The Impact of News Photos on Support for Military Action; 2013; Soroka, S.; Loewen, P.; Fournier, P.; Rubenson, D.
- Ideal participants in online market research: Lessons from closed communities; 2013; Heinze, A., Ferneley, E., Child, P.
- Evaluating Arts-Based Cancer Education Using an Internet Survey among Alaska Community Health Workers...; 2013; Cueva, M., Cueva, K., Dignan, M., Lanier, A., Kuhnley, R.
- The internet user profile of Italian families of patients with rare diseases: a web survey; 2013; Tozzi, A. E., Mingarelli, R., Agricola, E., Gonfiantini, M., Pandolfi, E., Carloni, E., Gesualdo, F.,...
- Internet health information seeking is a team sport: Analysis of the Pew Internet Survey; 2013; Sadasivam, R. S., Kinney, R. L., Lemon, S. C., Shimada, S. L., Allison, J. J., Houston, T. K.
- Social Research Methods - Qualitative and Quantitative Approaches, Second Edition; 2013; Bernard, H. R.
- Microsoft Security Intelligence Report, Volume 15; 2013
- A Comparison of Results from a Spanish and English Mail Survey: Effects of Instruction Placement on...; 2013; Wang, K., Sha, M.
- Research Note: Reducing the Threat of Sensitive Questions in Online Surveys?; 2013; Couper, M. P.
- Is accuracy only for probability samples? Comparing probability and non-probability samples in a country...; 2013; Martinsson, J., Dahlberg, S., Lundmark, S.
- Internet Coverage and Coverage Bias in Europe: Developments Across Countries and Over Time; 2013; Mohorko, A., de Leeuw, E. D.,Hox, J.
- Identifying the real differences of opinion in social media sentiment; 2013; Pettit, A.
- Global market research 2013; 2013
- Exploring the Digital Nation: America’s Emerging Online Experience; 2013
- Measurement Effects of Survey Mode on the Equivalence of Attitudinal Rating Scale Questions; 2013; Klausch, L. T., Hox, J., Hox, J., Schouten, B.
- The effect of email invitation characteristics and response reluctance on non-response in web forum...; 2013; Petrovcic, A., Lozar Manfreda, K., Petric, G.
- Education in the Responsible Conduct of Research in Psychology: Methods and Scope; 2013; DiLorenzo, T. A., Becker-Fiegeles, J., Gibelman, M.
- Different approaches to measure ego-centered social support networks: a meta-analysis; 2013; Hlebec, V., Kogovsek, T.
- Decisions, Observations, and Considerations for Developing a Mobile Survey App and Panel; 2013; Roe, D. J., Zhang, Yu., Keating, M.
- Online questionnaire development: Using film to engage participants and then gather attitudes towards...; 2013; Middleton, A., Bragin, E., Morley, K. I., Parker, M.
- Intra-individual variation of extreme response style in mixed-mode panel studies; 2013; Aichholzer, J.
- Advantages of a global multimodal print & digital readership survey; 2013; Cour, N., Saint-Joanis, G.
- Australia: building a 21st century readership survey; 2013; Green, A., White, H.
- The new swiss national readership survey: fit for the future ; 2013; Amschler, H., Hoffmann, J.
- Co-creation with TickiT: Designing and evaluating a clinical eHealth platform for youth; 2013; Whitehouse, S. R.
- Foster strengths and circumvent weaknesses: Advantages and disadvantages of online versus face-to-face...; 2013; Qiu, M., McDougall, D.
- Decision making in web survey participation of undergraduate students; 2013; Fan, W.
- The effect of language in answering qualitative questions in user experience evaluation web-surveys; 2013; Walsh, T., Nurkka, P., Petrie, H., Olson, J.
- Assessing data quality with time measurements of responses in the Estonian mixed-mode survey experiment...; 2013; Lumiste, K.
- Mixed-mode and the European Social Survey (ESS): evidence from the UK ; 2013; Park, A., Humphrey, A., Agur, M.
- Does Internet Use Improve Surveys?: Studies of Costs, Response Rates and Coverage. ; 2013; Lesser, V. M., Newton, L., Yang, D.
- An Experimental Evaluation of How Mode Sequence for offering Internet, Mail and Telephone Options Affects...; 2013; Finamore, J., Dillman, D. A.
- Survey errors and costs - comparison of mixed-mode and face - to face ESS surveys in Estonia; 2013; Ainsaar, M., Lumiste, K., Lilleoja, L., Roots, A.
- ESS Mixed Mode Experiment Results in Estonia (CAWI and CAPI Mode Sequential Design); 2013; Ainsaar, M., Lilleoja, L., Lumiste, K., Roots, A.
- Video Content in Web Surveys: Effects on Selection Bias and Validity; 2013; Shapiro-Luft, D., Cappella, J.
- Recruitment strategies of methamphetamine-using men who have sex with men into an online survey; 2013; Wilkerson, J. M., Shenk, J. E., Grey, J. A., Rosser, B. R. S., Noor, S. W.
- Quality of Web surveys; 2013; Revilla, M.